Parker Audrey
Contact
Ozwald Boateng
Agency: AKQA
Role: Associate Creative Director/ Lead Motion Designer
Ozwald Boateng commissioned AKQA for a new personal website reflecting his journey, work, and life.
We drew inspiration primarily from Ozwald's Ghanaian heritage, infusing the website with a color palette reminiscent of the country's diverse landscapes and the bold hues featured in his fabrics. We then laid out each moment of his life on a digital recreation of his iconic spiral Kente Cloth, beautifully animated to create a dynamic welcome to his world.
As a reflection of his artistry, we ensured that each detail was carefully considered. Drawing from the craftsmanship of Boateng's iconic chiseled collars, we crafted each CTA and button to capture the same shape and form. Our main headline font was Aperto, used in his uniquely recognizable wordmark. This was paired with Futura Next, a sleek and timeless font characterized by sharp geometric shapes that echo Ozwald's commitment to precise and distinct forms.
Our team presented the concept to Ozwald Boateng personally which was immediately met with "“That’s Killer. Bingo. Let’s make it. I love it.”
Role: Associate Creative Director/ Lead Motion Designer
Ozwald Boateng commissioned AKQA for a new personal website reflecting his journey, work, and life.
We drew inspiration primarily from Ozwald's Ghanaian heritage, infusing the website with a color palette reminiscent of the country's diverse landscapes and the bold hues featured in his fabrics. We then laid out each moment of his life on a digital recreation of his iconic spiral Kente Cloth, beautifully animated to create a dynamic welcome to his world.
As a reflection of his artistry, we ensured that each detail was carefully considered. Drawing from the craftsmanship of Boateng's iconic chiseled collars, we crafted each CTA and button to capture the same shape and form. Our main headline font was Aperto, used in his uniquely recognizable wordmark. This was paired with Futura Next, a sleek and timeless font characterized by sharp geometric shapes that echo Ozwald's commitment to precise and distinct forms.
Our team presented the concept to Ozwald Boateng personally which was immediately met with "“That’s Killer. Bingo. Let’s make it. I love it.”
