Parker Audrey
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Coca-Cola AI Incubator
Agency : AKQA
Role: Associate Creative Director
As part of the first team in Coca-Cola and WPP’s collaboration with OpenAI, I had the opportunity to beta test AI tools and be one of the first in the industry to use the potential of AI in creative and marketing. Working within this incubator alongside a team of 8 creatives, designers, and technologists, we explored and pushed the boundaries of how AI could enhance brand storytelling and innovation.
Below are only a selection of the 20+ ideas including Create Real Magic, Coca-Cola’s first AI-powered campaign. Many of our team’s ideas are now seen across other Coca-Cola marketing and designs. From AI-generated visuals to interactive brand experiences, these ideas helped shape Coca-Cola’s approach to in using AI for creativity and innovation.
Role: Associate Creative Director
As part of the first team in Coca-Cola and WPP’s collaboration with OpenAI, I had the opportunity to beta test AI tools and be one of the first in the industry to use the potential of AI in creative and marketing. Working within this incubator alongside a team of 8 creatives, designers, and technologists, we explored and pushed the boundaries of how AI could enhance brand storytelling and innovation.
Below are only a selection of the 20+ ideas including Create Real Magic, Coca-Cola’s first AI-powered campaign. Many of our team’s ideas are now seen across other Coca-Cola marketing and designs. From AI-generated visuals to interactive brand experiences, these ideas helped shape Coca-Cola’s approach to in using AI for creativity and innovation.
