Parker Audrey
Contact
Coca-Cola
Agency : AKQA
Role: Associate Creative Director
After completing the Coca-Cola AI incubator program, our team was tasked with developing more ideas that could used AI in a more physical use case - particularly the iconic can. Our team saw this as an opportunity to also tackle the challenges the brand have with sustainability.
The Coca-Cola Recycle Machine is an interactive vending machine that rewards sustainability with creativity. Users recycle their empty cans and in return, get to contribute one Coca-Cola-related word to a prompt. This evolving prompt is then used by DALL·E, to create a unique piece of digital artwork that is then printed in the machine onto merch items such as T-shirts, stickers, and tote bags - all made from sustainable materials. Furthermore, using a random seed generator and existing prompts, we ensure that each piece a one-of-a-kind collectible.
This concept was the key idea that helped create the Coca-Cola AI division and was showcased internally within the C-suite, demonstrating the ability to use AI in delightful and creative ways.
Role: Associate Creative Director
After completing the Coca-Cola AI incubator program, our team was tasked with developing more ideas that could used AI in a more physical use case - particularly the iconic can. Our team saw this as an opportunity to also tackle the challenges the brand have with sustainability.
The Coca-Cola Recycle Machine is an interactive vending machine that rewards sustainability with creativity. Users recycle their empty cans and in return, get to contribute one Coca-Cola-related word to a prompt. This evolving prompt is then used by DALL·E, to create a unique piece of digital artwork that is then printed in the machine onto merch items such as T-shirts, stickers, and tote bags - all made from sustainable materials. Furthermore, using a random seed generator and existing prompts, we ensure that each piece a one-of-a-kind collectible.
This concept was the key idea that helped create the Coca-Cola AI division and was showcased internally within the C-suite, demonstrating the ability to use AI in delightful and creative ways.
