// Generating Delight
As part of the AI incubator program, we reimagined the iconic Coca-Cola vending machine as a generative art platform, turning every transaction into a unique, collectible experience. This concept highlighted the importance of inputs in AI and demonstrated the potential for AI to create delight expressions.
Agency : AKQA
Role: Associate Creative Director
< USING CANS AS INPUT >
During our previous AI incubator exploration, we focused on alternatives to traditional prompting. Using recycled cans, we were able to gamify the experience in a delightful and unique way. Furthermore, it also promoted sustainability, a core pillar of Coca-Cola.
< COLLECTIBLE REWARDS >
By ensuring every piece of AI-generated art was unique, we transformed the reward into a coveted collectible. This inherent rarity gamified the entire experience, motivating users not just to participate once, but to engage repeatedly.
